FTD VenturesFirst venture
The White Biryani
Taste of Happiness
A biryani restaurant rooted in heritage recipes, at Barkat Market, Lahore.
Online ordering coming soon
Taste of Happiness
FTD Ventures
Fund. Transform. Dominate.
A venture studio for businesses built to lead their category.
We back, build and operate ventures end to end — from capital and brand to the systems that run them every day. Our first venture is The White Biryani, in Lahore.
How we build
Three commitments that shape every venture we take on.
Fund
We commit real capital to ventures we intend to operate, not just invest in.
Every venture starts with disciplined capital — enough to build properly, and structured so the business can stand on its own as it grows.
Transform
We turn a strong idea into a disciplined, well-run business.
Brand, operations and technology are designed together from day one, so the business runs on clear systems instead of improvisation.
Dominate
We aim for category leadership, not just survival.
We stay hands-on after launch — refining the offer, the operations and the experience until the venture is the clear choice in its category.
Our ventures
FTD Ventures builds and operates its own businesses, starting with hospitality.
In development
More ventures
We are building our next venture with the same discipline — capital, brand and operations designed together from the start.
How we operate
The same operating discipline runs underneath every FTD venture.
Operations excellence
Clear, repeatable processes on the floor and behind the scenes — so quality holds up on the busiest day, not just the calm ones.
Technology & data
We build our own business operating system to run our ventures — connecting sales, inventory and cash into one accurate picture, so decisions are made on real numbers.
People
Ventures are built and run by people who are trained, trusted and given the tools to do the job right the first time.
Long-term partnerships
We work with suppliers, landlords and partners for the long run — the kind of relationships that compound as a venture grows.
Get in touch
For partnerships, ventures or anything else — reach out directly.
- [email protected]
- Location
- Lahore, Pakistan